Advanced Marketing Strategies for Manufacturers Executive Short Course | 26-28 Mar | 08:30-16:30 | TWIMS campus, 74 Everton Road, Kloof 2025
Course Overview
The Advanced Marketing Strategies for Manufacturers Executive Short Course addresses the unique
challenges and opportunities faced by marketing professionals in the manufacturing sector. This intensive
3-day program equips sales and marketing professionals with advanced strategies, tools, and skills
necessary to drive growth and enhance competitive advantage in the manufacturing industry. Recognising
that traditional marketing approaches may not always be sufficient, the course offers a balanced mix of
theoretical knowledge and practical application through lectures, interactive workshops, and real-world
case studies.
The course starts by exploring the foundational aspects of Customer Relationship Management (CRM)
tailored to the manufacturing sector. Participants will learn to implement effective CRM strategies to boost
customer loyalty and business growth through hands-on workshops that apply real-world manufacturing
scenarios. The course then delves into integrating the interface between production and sales/marketing in
manufacturing. Understanding how sales forecasts and marketing campaigns impact production schedules
and inventory management.
On the second day, the focus shifts to strategic and digital marketing. The morning session is dedicated to
developing comprehensive marketing strategies aligned with manufacturing business objectives, utilising
market research and analytics for informed decision-making. Participants will analyse successful marketing
strategies in the manufacturing industry through detailed case studies. In the afternoon, the course covers
digital marketing essentials, leveraging content marketing, search, social media, and video marketing to
enhance the online presence of manufacturing companies. A hands-on workshop will guide participants in
creating a digital marketing campaign tailored to the manufacturing sector
The final day emphasises the integration of AI-powered marketing techniques and the alignment of sales
and marketing efforts. In the morning, participants will explore AI’s transformative potential in marketing,
focusing on lead generation, customer segmentation, and personalised marketing campaigns. A workshop
will provide practical experience in incorporating AI into marketing processes. The afternoon session is
dedicated to integrating sales and marketing efforts, using data and analytics to measure the effectiveness
of campaigns. The course culminates in a final project where participants develop an integrated sales and
marketing plan for a manufacturing company
Throughout the course, participants will work in syndicate groups to develop and present an integrated sales
and marketing plan. This project will require applying the concepts learned, including CRM, integrating the
interface between production and sales/marketing, digital marketing, and AI-powered marketing. The
presentations will be evaluated on relevance and alignment with business objectives, use of market
research, integration of learned techniques, and overall clarity and effectiveness.
Course Cost
The course costs R12 780 per participant. This is fully inclusive of all refreshments, teas and includes lunch over the three days, as well as stationery. The cost excludes accommodation.
Venue and Accommodation
The course is run at the TWIMS campus, 74 Everton Road, Kloof. Each day starts at 8:30 and concludes at 16:30. Accommodation is available on-site at an additional cost. Please click here for information on our accommodation.