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From Product To Platform: The New Manufacturing Frontier

21/06/22 @ 8:00 am - 5:00 pm


From Product To Platform: The New Manufacturing Frontier

Masterclass overview:

This TWIMS masterclass considers how the manufacturing frontier is being challenged by the rapid emergence of new platform models permeating the markets (IoT) and supply chains (Industrial IoT) of manufacturers. What are the implications of these platform technologies? What are the likely implications for South African manufacturers?

The masterclass is exploratory in design and applies a range of strategic tools to interrogate and engage with new business models that are emerging in response to a range of “Industry 4.0” disruptors. Focusing on the Internet of Things (IoT) and industrial IoT, the masterclass explores how these key platform enablers are disrupting manufacturing, and supporting the use of “Big Data”, Machine Learning, Artificial Intelligence (AI), Additive Manufacturing (3D printing), nano-technology based materials and the rapidly emerging meta-verse. This masterclass considers the consequences of these technological disruptions for markets and the value chains that supply them and explores how the range of technology disruptions are likely to re-frame manufacturing. The masterclass includes an immersion experience in TWIMS’ Management Sandbox, which has a state-of-the-art “Industry 4.0” demonstration line encompassing Industrial IoT, Virtual and Augmented Reality, Big Data Analytics and Machine Learning, and Additive Manufacturing.

Learning outcomes:

The day is structured to ensure all participants secure:

  • An understanding of platform technologies and their associated impact on the economics of markets and value chains
  • An understanding of the global drivers of change within manufacturing, and their link to firm- level strategies
  • An opportunity to identify and apply strategic tools to engage with technology disruption
  • An understanding of the influence of “Industry 4.0 technologies” on specific manufacturing contexts

    Participants will receive a TWIMS Future Of Manufacturing Masterclass Attendance certificate.

Who should attend? 

Senior manufacturing managers and executives and public-sector executives with manufacturing portfolios. The masterclass will be taught at a post-graduate level.

Masterclass facilitator:

The masterclass is facilitated by Prof. Justin Barnes, TWIMS’ Manufacturing Ambassador. Justin has worked in the South African manufacturing sector since 1995. All his qualifications are from the University of Natal, including his BA Hons cum laude (Geography), MSocSci cum laude (Development Studies), and PhD (Development Studies – industrial specialisation). Justin has developed strategies for numerous major South African firms and has advised several national governments on their industrial and trade policies. Over the last seven years, he has been exploring the impact of digital technology disruptions on the formulation of firm-level and supply chain strategies in several manufacturing sectors and complex value chains. Justin has published extensively on the manufacturing sector, and his expertise has led him to work in over 30 countries.


Prof. Justin Barnes

Masterclass cost:

The masterclass cost is R4,000 ex VAT per participant. This is fully inclusive of all refreshments, teas, and lunch on the 21st of June, as well as all stationery. The cost excludes accommodation.

Venue and accommodation:

The masterclass is run at the TWIMS campus, 74 Everton Road, Kloof. Accommodation is available on-site at an additional cost. Visit our page here for further details. 

Covid-19 mitigation steps:

TWIMS follows strict protocols to mitigate the continued threat of Covid-19. We require proof of Covid-19 vaccination to participate in the masterclass and use an 80-seater auditorium to ensure adequate social distancing is always observed. In addition, everyone on campus is temperature-checked on arrival, all venues are sanitised daily, food and beverages are prepared safely and the wearing of masks is strictly enforced while on campus.


8:00 am - 5:00 pm
Event Category:


TWIMS Campus
74 Everton Road, Everton
Durban, Kwa Zulu Natal 3610 South Africa
031 767 5202


031 767 5202