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Prof. Justin Barnes

Manufacturing Ambassador


Justin is the Manufacturing Ambassador at TWIMS. As TWIMS’ Manufacturing Ambassador, Prof Justin Barnes is responsible for advancing TWIMs’ footprint in the manufacturing sector. In addition to supervising PhD and MBA students, Justin teaches on a range of GIBS MBA electives and executive short courses and is responsible for leading the Manufacturing Focused Global Module to the United Kingdom.



Justin’s specialisations include future manufacturing technologies, lean operations management, supply chain management, green manufacturing, global value chains, supplier development, firm level benchmarking, regional clustering, and industrial and trade policy. His most recent research projects have focused on: understanding the impact of digital technologies on the future of industrial policy; the price elasticity and associated tax implications of vehicle consumption; and the opportunities for the development of a Sub Saharan African automotive industry. Justin has also recently completed the development of Mauritius’ industrial policy to 2025 and has been instrumental in leading the development of several industrial masterplans in South Africa.


Justin has over 25 years of experience as an academic, management consultant, and industrial
policy advisor to national governments. He has worked in over 35 countries and is currently the
Chairperson and Co-Founder of B&M Analysts. He is also a non-executive director of BMA
Intelligent Systems and Ninian and Lester Holdings. He has previously held the positions of
Chair of Industrial Studies at the University of KwaZulu-Natal and Managing Director of B&M


Justin Barnes
Contact Justin


Phone: +27 (0)31 767 5202


PhD in Development Studies (Industrial Specialisation), (University of Natal)

MSocSci in Development Studies, (University of Natal)

BA (Honours) in Geographical and Environmental Science, (University of Natal)