Prof Theuns Pelser

Theuns has over 30 years of experience as an academic. He has fulfilled many managerial positions as Dean, Executive Director and Head of Business School at public and private institutions. He had authored more than 100 academic peer-reviewed research outputs and supervised over 50 masters and doctoral students. He has corporate experience as a strategy analyst and strategy manager at Sasol. He is the founder of Teleios Advisory Services (TAS), a strategy consultancy which has advised on corporate strategy for leaders in numerous organisations spanning tourism, petrochemical, education and the manufacturing sector.

Theuns is the Executive Director at TWIMS. He is also the Head (Chair) of Research, sponsored by CFAO. In addition to supervising PhD and MBA students, Theuns is responsible for developing TWIMS into Africa’s foremost manufacturing business education institution and assumes primary responsibility for the academic leadership of TWIMS. He is responsible for developing deep and sustainable relationships with public and private manufacturing stakeholders in South Africa and more broadly.

PhD in Strategic Management (Potchefstroom University)

MCom in Marketing Management (Potchefstroom University) – Cum Laude

Honours BCom in Business Management (Potchefstroom University) – Cum Laude

BCom in Economics (Potchefstroom University) – Cum Laude

Key publications:

Mokoena, A., Prinsloo, J.J., Gawlik, R. and Pelser, T. 2021. A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa, Journal of Marketing Communications, https://doi.org/10.1080/13527266.2021.1989613

Gaffley, G. and Pelser, T.G. 2021. A digital transformation model to enhance the strategy development process for leadership in the South African manufacturing sector. South African Journal of Business Management, 52(1): 12. https://doi.org/10.4102/sajbm.v52i1.2357

Pelser, T.G and Gaffley, G. 2020. Implications of Digital transformation on the strategy development process for business leaders. In S.B. Buckley (Ed.), Promoting inclusive growth in the fourth industrial revolution (pp. 1-43). Hershey, PA: IGI Global. https://www.igi-global.com/chapter/implications-of- digital-transformation-on-the-strategy-development-process-for-business-leaders/258032

Burger, F.J. Pelser, T.G. and Ellis, S. 2019. Organisational alignment of South African mining organisations. South African Journal of Business Management, 50(1): 14. https://doi.org/10.4102/sajbm.v50i1.409

Pelser, T.G. 2015. Strategic technology management as a causality to South African company performance. International Business & Economics Research Journal, 14(6):815-828. https://doi.org/10.19030/iber.v14i6.9488
Pelser, T.G. 2015. Strategic technology management as a causality to South African company performance. International Business & Economics Research Journal, 14(6):815-828. https://doi.org/10.19030/iber.v14i6.9488

Macharia, J.K.N. and Pelser, T.G. 2014. Key factors that influence the diffusion and infusion of information and communication technologies in Kenyan higher education. Studies in Higher Education, 39(4):695-709. https://doi.org/10.1080/03075079.2012.729033